Celebrating prolific figures in the Latinx community.

All photos are for personal, non-commercial use, rights to the photos used in the collages belong to the photographer.

Created in response to the vast array of social injustices and political turmoil of 2020 in the U.S., Hard Truth Candy combines light-hearted and playfully animated letterforms with quotes inspired by the artist Jenny Holzer.

Typeface Design

Dionaea is a typeface designed to function effectively in both body copy and display settings. Drawing inspiration from Didone typeface design, I crafted a typeface that embodies the essence of French typography, characterized by its sharp and bold features. The final set includes uppercase and lowercase letters, as well as numbers.

Menu Design

For this freelance job I redesigned the Rojo Gusano restaurant menu. Located in Chicago, the Mexican born owner wanted a fresh, modern take on his menus for his expanding business. It was imperative that the new menus showcased Mexican culture in an artistic non-stereotypical way. The final menu design uses original collage design and a clean modern layout.

Various 3D letterform experiments created in Cinema 4D. More will be added gradually.

Layout • Publication

5.5" X 8.5"

This is a playful examination of one of the most popular typefaces ever created, Futura. From its Bauhaus origins to its use as the first font on the moon in 1969. Starting from the mind of Paul Renner, this booklet follows its journey across the world and into space. There is a consistent “interstellar” theme present throughout the booklet. Naturally, Futura is the primary typeface used. 

Post Card Design

A series of 13 unique cards. Using original watercolor art as backgrounds, each card features a different German phrase with the English translation underneath. These were then printed on standard sized post cards and used for both personal and company business purposes. 

Educational language learning brochure design for Klett USA. Impuls Deutsch takes beginning learners of German to novice-high proficiency.

Poster Design

11" X 17"

Gestalt was a student group exhibition held at NEIU in 2016. The poster design takes inspiration from the principles of Gestalt. The type in the title is manipulated in a way that requires the viewer to “fill in the blanks”. The artist names are carefully and elegantly placed throughout the poster.

Web App

A web app that takes the concept of Mad Libs and turns your words into an interactive collage of gifs using the Giphy API. HTML, CSS, and JavaScript was used to create this app. Users can screenshot their work to share online. 

Typographic Installation

Better Days Ahead was a typographic installation made by weaving colored duct tape through a chainlink fence. The goal for this project was to create an art piece that would be seen by everyday people and that could have a positive effect on the community. The brightly colored letterforms read “The sun will come” which contrasts against the cold grey winter sky. Passerby’s would be free to come up to it and take video and/or selfies to share on social media.

Photography

Growing up in the West Rogers Park neighborhood of Chicago, I was constantly surrounded by a very diverse community of people. Across the street from where I live, there is a family owned grocery store/ bakery that’s very popular with the locals. It’s so popular in fact that it’s practically become a pillar in the community. I showcase both local and imported Latin American food products that are typically consumed by the people of my community. Many of the food items that I photographed were unique to the store, not typically found in the surrounding business. I photographed them against colored backgrounds to emphasize the bold and festive colors often found in Latin American culture.

Ad Campaign • Photography • Art Direction • Layout

9" X 11"

Located on Foster and St. Louis, the client wanted to revamp their visual identity and promotional material. Inspired by the foods and goods of their culture, photography played a critical role in this campaign. I used contemporary dinnerware and showcased culture through cuisine. The final product looked relaxing, fresh, and natural. 

Logo Design • Brand Identity

8.5" X 11"

Little Wok is a small Pan-Asian and sushi restaurant located in Evanston, IL. I created a logo for them that reflected the restaurant’s clean and contemporary brand of the small restaurant. The original logo was a bit dated and the type was overly stylized causing the legibility to suffer. It did not match the modern aesthetic of the restaurant’s interior. Upon much research and sketches I came up with a solution that satisfied the Little Wok brand.